What is SEO/Search Engine Optimization ?

SEO-Course-in-Kolkata

What is SEO/Search Engine Optimization ?

SEO is the acronym for “Search Engine Optimization”. Search Engine Optimization(SEO) is the process and practice of bringing the targeted traffic(visitors) to a website, by the free, organic and natural means and methods, following the rules and regulations prescribed by the search engines.
Or, in other words, SEO is the name given to the activities that attempt to improve and uplift the rankings and reputation of a website on the search engines like Google, Yahoo and Bing etc. so that the website could get a higher position in the search engine and eventually the more visitors to the website.


In Search Engine Optimization(SEO), we try to bring the TARGETED traffic(in other words, the visitors) to a website or to increase the quality and quantity of the traffic to the website.

There are millions of millions of websites on the internet. And Google, which is the most popular Search Engine, shows only 10 websites on its first page after you hit the search button. And everybody wants to get the space on the first page, for their websites. So the competition is very high and the chances are very low for a website to come on the Google’s first page unless you do SEO on your website. SEO is powerful, it has all the power to drag and draw the targeted visitors to your website and thus your website’s purpose is fulfilled.
SEO is a kind of race where every website wants to come first. So, you would have to be loyal, good and trustworthy in the eyes of Google (and other search engines obviously) so that it gives you the more importance and eventually the higher position in its Search Engine Results Pages(SERPs). Everything is for getting the higher position and coming first on the Search Results in the popular search engines like Google, Yahoo and Bing etc.
There are so many things in SEO that it is almost impossible to count them all and give them numbers. You will have to give attention to the each and every bit. Nonetheless,

If broadly classified, SEO (Search Engine Optimization) could be divided into two parts which are
[1] On-page SEO.
[2] Off-page SEO.
Why SEO is important On-page SEO Off-page SEO Digital Marketing

One thought on “What is SEO/Search Engine Optimization ?

Leave a Reply

Your email address will not be published. Required fields are marked *