The Importance of Keyword Research in SEO:
Keyword-Research is one of the most important parts of Search Engine Optimization(SEO). Keywords are the words that you type in the Google [ and other search engines] at the time of searching anything on the web. A keyword could be one word, two words, three words, a phrase or even a complete sentence. Anything you type in the Google [ and other search engines] as a query to get the results is the keyword.
Suppose, you want to eat something and you are searching for some good restaurants near you on Google. You typed in Best Non-Veg Restaurant at Park Street, So, the sentence you type in the Google to get the result is your keyword. Anything that you type in Google is a keyword.
Here, you searched for the phrase Best Non-Veg Restaurant at Park Street to get the results and the Google showed you the Result according to your Search Query. So, here this is a your Keyword : Best Non-Veg Restaurant at Park Street.
A keyword could be one word, two words, three words, a phrase or even a complete sentence depending on what a Searcher wants to Search for.
Undoubtedly, Keywords are the single very important thing in the entire SEO. Keywords are like the basic foundation of the entire SEO structure of a website. Every other thing would start after the selection and finalisation of the keywords. Once, your keywords are selected and finalised then you may proceed on working on the other aspects of SEO like On-page SEO, Off-page SEO and others.
Be very careful while choosing and selecting the keywords for your website, if you fail to choose the correct keywords that people are searching for then your entire SEO effort would go in vain.
Try to choose those words that people are mostly searching for And avoid the words that nobody is searching for. Proper Keywords would get you more traffic from the Search Engines And would rank you higher on the Search Engines for that keyword.